When a bottle says 500 mg, that's the dose — how much you swallow. It says nothing about how much actually makes it into your bloodstream in a form your body can use. That second number is bioavailability, and it's almost always smaller. Sometimes dramatically so.
Bioavailability is the fraction of a dose that reaches systemic circulation intact. A nutrient has to dissolve, survive stomach acid and digestive enzymes, cross the intestinal wall, and get past the liver — which filters everything absorbed from the gut before it reaches the rest of you. Each step takes a cut.
This is why two products with the identical dose on the label can deliver wildly different amounts to your cells, and why 'more milligrams' isn't the same as 'more nutrient.' Once you understand the vocabulary of absorption, supplement marketing gets a lot easier to see through.